WELCOME TO THE TECE BRAND CENTRE

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BRAND PORTAL

Strengthening brand recognition – the most important changes to the brand identity.

On the following pages, you will find material that can help to strengthen the recognisability of TECE across all communication channels. When developing the following content, one fact was of paramount importance: everything only works if the design and the rules for use are dramatically simplified, thereby achieving a high level of acceptance among all TECE employees.

BASIS OF THE VISUAL APPEARANCE

THE TECE LOGO

The TECE logo is the basis of the company's visual identity and thus also the basis for the communication and branding of all media/products under the TECE brand.

Logo

LESS IS MORE

STRENGTHEN THE BRAND

To ensure that the TECE colours are reproduced consistently and optimally, specific colour codes have been defined for print and online applications.

Colours

MORE FLEXIBILITY

THE POWER OF WORDS

More flexibility in dealing with fonts: an extended font palette ensures more vibrancy and better layouts

Typography

TANGIBLE COMMUNICATION

We do not evoke recognisability through a design that is always the same, but through the consistent use of elements. We set as few rules as possible to enable simple and quick expandability, thus giving more room for creativity.

DIGITAL

DIGITAL STORYTELLING

Flexibility for all occasions: Modular design pays off in terms of independence from dimensions and channels, especially in the digital world. We want to set as few rules as possible in order to create more space for creativity.

Digital