Basic elements

TYPOGRAPHY

Our typography achieves a high level of recognition through its uniqueness. It is another fundamental building block of our brand. TECE uses three font types: Metronic Pro, Proxima Nova and Arial. All fonts have a clearly defined purpose.

 
Corporate font for headlines, sublines and highlights

METRONIC PRO

The font is used in three weights: Metronic Pro Light, Metronic Pro Regular, Metronic Pro Semi Bold. Metronic Pro Light is used as the main font for headlines. Please note that the character spacing must be manually increased by +40pt.

 
Corporate font for body text, tables, graphics and sublines

PROXIMA NOVA

The font is used in three weights: Proxima Nova Light, Proxima Nova Regular, Proxima Nova Bold and Proxima Nova Regular Condensed (for tables only). Body text is set in Proxima Nova Light. Due to technical limitations or for legibility reasons, Proxima Nova Regular may be used instead.

 
Font for correspondence

ARIAL

The system fonts must be used for forwarding correspondence to external partners and for internal use. The defined typography for this is Arial; other system fonts may not be used. The font is available across all Mac and Windows operating systems.

 
Metronic Pro / Proxima Nova

APPLICATION

Metronic Pro Light is used for headlines in capital letters. The font size is flexible and the character spacing should be adjusted manually. 

 

Headlines can be complemented with an explanatory subline. For this, Proxima Nova Semi Bold in mixed script is used.

These examples serve as a guideline for the correct use of font sizes, line spacing and character spacing. 
If necessary, different values can be used.

 

Further examples of typography can be found in the various media under ‘Print’ and ‘Digital’.