The TECE brand – the four letters in capital letters – is a protected term. It must always be followed by a space; hyphens are not permitted.

Examples:

• TECE Academy
• TECE Switzerland
• TECE flushing technology
• TECE shower channel
• TECE toilet flush plate
• TECE media database
• TECE website
• TECE product range list
• ...

Product range names consist of the TECE brand name in capital letters, followed by the actual product range name in lower-case letters, e.g. TECEprofil. A product range name is always followed by a space; hyphens are not permitted.

Examples:

• TECEflex five-layer all-plastic pipe
• TECElogo PE-Xc composite pipe
• TECEfloor stainless steel heating circuit manifold
• TECEprofil corner joint
• TECEsystem register
• TECEsquare toilet flush plate
• TECElux toilet module
• TECEneo shower arm
• ...

Some product range names include an appendix – which forms part of the name and is linked by a hyphen – to distinguish between items within the same range. This may be the case, for example, when a product has been further developed. This is the only instance in which a hyphen is permitted within a product range or product name.

Examples:

• TECElogo-Push
• TECElogo-Ax
• TECEsystem-Pro

There are a few exceptions from the past that do not follow this logic:

• TECElux Mini
• TECEdrainpoint S
• TECEfloor Soft-PERT (Please note, the spelling of the product name must be distinguished from the spelling of the material PE-RT.)

In any case, subsequent nouns are not linked using hyphens, in line with the logic set out above.

As a rule, the product database provides the template for the spelling of all product names. The vast majority of product names follow a consistent pattern. However, due to historical developments, there are some spellings that do not work well, particularly in the body text of marketing materials and communications.

Order of components in product name

In the product database, the order of the name components should always be consistent:

• TECEsquare II metal toilet flush plate for dual-flush system, with coloured surface, Brushed black chrome (with anti-fingerprint)
• TECEneo shower toilet, hot and cold water
• TECEprofil toilet module with Uni cistern

In marketing communication texts, the elements that define the product in more detail can be arranged in any order that makes sense. Individual components may also be omitted:

• The four new glass surfaces of the TECEsquare toilet flush plate – in white, black, signal grey and sand beige – offer timeless aesthetics thanks to their high-quality satin finish.
• In particularly confined spaces, such as narrow bathrooms or guest bathrooms, the TECE Octa II cistern in the TECEprofil toilet module stands out thanks to its slim design, measuring just 8 cm in depth.

Product features are always treated as proper nouns. In the past, there was no standardised rule for the spelling of the names of specific product features or specifications:

• ceramic-Air (TECElux)
• sen-Touch (TECElux)
• cera clean (TECEneo)
• cyclon flush (TECEneo)
• pre fix (TECEone and TECEneo)
• easy fit (TECEprofil and TECEbox toilet modules)
• SealSystem (TECE drainage systems)

Names of product features that are already established cannot be changed. 

It is therefore recommended that, in the body text (where possible), the generic description of the feature is placed before the feature name. No quotation marks are used, and no links between the feature and the description are permitted:

• The odour extraction system ceramic-Air can be installed with all standard toilet ceramics.
• Functions of the electronic system sen-Touch (Functions of the sen-Touch electronic system)
• The water- and dirt-repellent surface coating cera clean prevents dirt and deposits from adhering; water rolls off the surface, simply carrying the dirt away with it.

If the product range name appears on its own, without a generic product name, the article is omitted:

• TECEneo cleans gently and thoroughly.
• TECEdrainline is available in five nominal lengths.

If the product range name and the generic product name is mentioned, the article is included:

• The TECEneo shower toilet offers gentle and thorough cleaning.
• The TECEdrainline shower channel is available in five nominal lengths.

The product database provides the correct spelling for the description of colours of design products such as flush plates and shower channels. As a general rule, the first word of a colour description that is combining multiple terms is capitalized and usually the texture, followed by the colour in itself and lastly the description of the material: 

• Brushed black chrome
• Matt white
• Polished white glass
• Brushed gold optic
• Polished red gold
• Brushed cool nickel
• Rusted steel

We mainly publish technical texts. Measurements appear rather frequently in these, and it is essential that they can be understood as easily as possible. Furthermore, our readers are generally accustomed to reading and using measurements in their abbreviated form. For this reason, units of measurement are not written out in full in marketing communication texts, even within the body text. Instead, abbreviations are used, e.g.:

• milligram (mg)
• gram (g)
• kilogram (kg)
• millimetre (mm)
• centimetre (cm)
• metre (m)
• square millimetre (mm²)
• square centimetre (cm²)
• square metre (m²)

Example

• Measuring just 320 mm in width and featuring bevelled tank corners, the TECEprofil toilet module with the Compact 320 cistern is ideal for corner installation.

The only exception is the unit of volume, the litre. To make it easier to distinguish it from the number 1, the unit is written out in full. 

• Its 7-litre flush volume provides the necessary assurance, even for direct subsequent flushing.