Colour scheme - corporate

PRIMARY COLOURS

The primary corporate colour is TECE blue. This is used primarily in the logo, but also for design elements and as a highlighting colour. TECE red, on the other hand, is only used as an accent and highlight colour and on the signature tag. The use of TECE red on a large scale is prohibited. The colour white plays an important role in the TECE corporate identity through the use of generous white space.

The different colour codes

PRIMARY COLOURS

TECE blue
CMYK 100.50.0.80
RGB 0.29.59
HEX #001D3B
Pantone 2965 C
TECE white
CMYK 0.0.0.0
RGB 255.255.255
HEX #FFFFFF
TECE red
CMYK 2.100.85.6
RGB 200.16.46
HEX #C8102E
Pantone 186 C
TECE grey
CMYK 0.0.0.40
RGB 177.178.178
HEX #B1B2B2
TECE silver
CMYK 13.8.11.26
RGB 184.186.184
HEX #B8BAB8
Pantone P 877 C*
Novaflash Silber 6 S 170*

*For printing in silver, Novaflash Silver 6 S 170 should be selected. Pantone 877 C should 
only be used if Novaflash Silver 6 S 170 is not available!

The different shades of our primary colours

PRIMARY COLOURS TINTS

80% TECE blue
CMYK 80.40.0.64
RGB 39.64.94
HEX #27405E
60% TECE blue
CMYK 60.30.0.48
RGB 81.100.129
HEX #516481
40% TECE blue
CMYK 40.20.0.32
RGB 128.141.168
HEX #808DA8
80% TECE red
CMYK 2.80.68.5
RGB 193.74.68
HEX #C14A44
60% TECE red
CMYK 1.60.51.4
RGB 206.123.105
HEX #CE7B69
40% TECE red
CMYK 1.40.34.2
RGB 222.167.149
HEX #DEA795
 
The different colour codes

SECONDARY COLOURS

The secondary colours expand the TECE colour spectrum and are used in typography as well as in infographics and illustrations. To ensure that the colours are reproduced consistently and optimally in all applications, specific colour codes have been defined for print and online applications. 

black
CMYK 0.0.0.100
RGB 0.0.0
HEX #000000
80% black
CMYK 0.0.0.80
RGB 87.88.87
HEX #575857
60% black
CMYK 0.0.0.60
RGB 135.136.135
HEX #878887
40% black
CMYK 0.0.0.40
RGB 177.178.177
HEX #B1B2B2
20% black
CMYK 0.0.0.20
RGB 216.217.217
HEX #D8D9D9
8% black
CMYK 0.0.0.8
RGB 239.240.240
HEX #EFF0F0